New video urges parents to protect their children from surge of deadly Victorian disease as millions ‘at risk’


HEALTH chiefs are ramping up a measles jab campaign as cases of the disease in kids continue to rise.  

Coverage for all routine childhood vaccinations has plummeted, raising the risk of outbreaks of more than a dozen serious illnesses.

Children are missing out on protection against serious diseases that are re-emerging in the country


Children are missing out on protection against serious diseases that are re-emerging in the countryCredit: UKHSA

At least 650 people have already caught measles since October and more than three million are still not fully vaccinated.

The UK Health Security Agency will run ad campaigns on TV and social media starting next week.

They will include an emotional clip of children asking parents whether their jabs are up to date.

“Our generation’s risk of illnesses like measles and whooping cough is rising,” they say, looking straight into the camera – as if telling their parents.

“If we’re not vaccinated, we’re not protected. We could get seriously ill, risking life-long disabilities.”

Dr Vanessa Saliba, from the UKHSA, said that Britain did not hit the World Health Organisation’s (WHO) 95 per cent target for any vaccine last year.

She added: “We will see cases and outbreaks occurring and children becoming unwell, hospitalised and suffering needlessly because these are all preventable infections.”

Earlier this month, cases of the dreaded whooping cough, also known as the ‘100-day-cough’ , reached a 10-year-high.

A total of 412 Brits fell ill with the bacterial infection medically known as pertussis in the week leading up to February 4.

Dr Mary Ramsay said: “We think most of the problem relates to complacency and parents being very busy and not getting around to it.”

3.4billion people at risk of fatal measles outbreaks as cases soar 79% in a year

The vaccines are free on the NHS and protect against 13 diseases, including measles, polio, diphtheria, mumps, whooping cough, rubella and meningitis.

The MMR vaccination offers the best protection against becoming seriously unwell

Steve RussellNHS England

Most measles cases have been in Birmingham, but the super-contagious virus is now springing up in London, the North West, Yorkshire and the East Midlands.

Up to one in five children who catch it could need hospital treatment, the government warned.

Symptoms of measles include fever, a cough, a cold, and a blotchy rash that is usually not itchy.

It can affect the lungs and brain and cause pneumonia, meningitis, blindness and seizures.

In 2017, the UK was declared measles-free after hitting the jab target and seeing no measles transmission for 12 months.

But the status was lost just a year later following a spate of cases across Europe.

Susceptibility to the bug is also high among 19- to 25-year-olds, many of whom went unvaccinated because of unfounded concerns about the vaccine in the early 2000s.


“Even an uncomplicated attack of measles can make people feel very ill,” Professor Helen Bedford, an expert in child public health at University College London, previously told Sun Health.

“About two weeks after infection, people may experience a fever, watery eyes and a cough.

“After this, a blotchy red rash appears, usually behind the ears and on the forehead and travels down the body.”

“But in some cases, the bug can travel to the brain, affect the lungs and brain and cause pneumonia, meningitis, blindness, seizures, brain inflammation and even death.

“The MMR vaccination offers the best protection against becoming seriously unwell, and while an increase in measles cases is a global issue,” Steve Russell from NHS England said.

“Two doses are needed to get maximum protection.”

The MMR vaccine is free to everyone on the NHS and is available from GP surgeries.

Have you or your family been affected by measles? Email

What jabs does your child need?


6-in-1 vaccine – covers diphtheria, hepatitis B, haemophilus, polio, tetanus and whooping cough

Rotavirus vaccine – for highly infectious stomach bugs that cause diarrhoea and vomiting

MenB vaccine – protects against meningococcal group B bacteria that cause meningitis and sepsis


6-in-1 vaccine (second dose)

Pneumococcal vaccine – guards against pneumonia and meningitis

Rotavirus vaccine (second dose)


6-in-1 vaccine (third dose)

MenB vaccine (second dose)


Hib/MenC vaccine – haemophilus booster and meningitis C vaccine.

MMR vaccine – guards against measles, mumps and rubella

Pneumococcal vaccine (dose two)

MenB vaccine (third dose)


Children’s flu vaccine – given every year until children finish ­primary school


MMR vaccine (second dose)

4-in-1 pre-school booster – for diphtheria, tetanus, whooping cough and polio


HPV vaccine – to protect against cancers including cervical, mouth, throat, anal and genital areas


3-in-1 teenage booster vaccine – diphtheria tetanus and polio

MenACWY vaccine – meningitis

What jabs do adults need?

FLU VACCINE: Over-65s, pregnant women and at-risk health groups

PNEUMONIA: For over-65s and at-risk groups

MMR: Get this at least a month before getting pregnant if you haven’t had it already

SHINGLES: Over-70s

COVID: Children aged six months to four years old if they are at increased risk of getting seriously ill from Covid.

Adults who are at increased risk of getting seriously ill from Covid due to a health condition or age will be contacted by the NHS this autumn for a booster.


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